![]() The engine is popular among indie game developers due to its broad range of programming languages and tools for game design and creation of interactive content. Initially released in 2005, Unity is now available for Windows, macOS, Linux, and other platforms. Unity is a versatile video game development engine that allows game designers and programmers to create and develop games for multiple platforms. Each time, the company slightly renewed its approach to translating its focus on inventiveness, and creativity, and creating a community of like-minded specialists around its brand. Unity Technologies has gone through a line of reinventions of its logo and branding strategy over the years. These include architecture visualization, film and animation, and virtual and augmented reality experiences. In addition to games, Unity has also been useful for other applications. Since its release, Unity has become one of the world’s most widespread software for game creation, with millions of innovators utilizing it to create games for all the platforms available for now. The engine can be used to create three-dimensional, two-dimensional, virtual reality, and augmented reality games, as well as simulations and other experiences. The first version of the Unity game engine appeared in 2005 and was initially running on Mac OS X, but later the company developed its Windows and Linux versions. The company’s mission was to create an accessible and relatively cheap game engine that could be used jointly by a community of indie game developers and smaller studios. If you’re in the former camp, you can dig into the design details of the new logos and the values that they are meant to embody in Unity’s online brand guide.Unity Technologies, the company brainchild behind the Unity game engine, was founded in Denmark in 2004 by David Helgason, Nicholas Francis, and Joachim Ante. Some commenters have welcomed the new logo others preferred the old one and still others think that any money spent on rebranding could have been better used for product development. Remote Game Jobs is the best job board to find remote work and hire remote talents in the game industry. However, perhaps thankfully for the firm’s designers, Unity says that it only plans to roll out the new animated 3D logos to its “primary products”.Īt the time of writing, only the main Unity logo appears on the company’s website, but the rest of the changes will be rolled out “over the coming months and into next year”.Īs is often the case with rebranding exercises, initial user response to the changes has been divided. In particular, the Unity game engine has penetrated all scales of videogame development, from the large studio to the hobbyist bedroom, such that over half. The firm’s product page now lists well over 30 tools and services, ranging from CAD data import and material-generation to in-game advertising systems and multiplayer server hosting. In their initial states, they’re hexagonal logos derived from the silhouette of the Unity cube, with two-letter products codes similar to those used by Adobe.Įach then rotates to reveal a more complex 3D form reflecting the nature of the product in question. One of the aims of the new brand identity is to reflect Unity Technologies’ growth from a single-product company to one with a growing list of products, many from a recent string of corporate acquisitions.Īs such, another part of the new brand identity is the set of animated logos for the new products. New animated 3D logos for Unity’s rapidly expanding stable of products ![]() The changes to the wordmark are more subtle, aside from the new capital ‘U’, giving it “more maturity”. “Symbolically, it’s where our technology (the X axis), Unity creators (the Y axis), and the incredible experiences they create (Z axis) intersect.” Even games you play yourself on your mobile phone have been developed by Unity. The new logomark retains the general form of the old Unity cube, but rotates and thickens its axes.Īccording to Unity’s blog post, the directional arrows represent “the infinite possibilities that Unity puts in the hands of all who use our solutions”. The new identity, which will roll out to all Unity products over the coming months, also features animated 3D logos for Unity Technologies’ other primary products.Ī ‘meeting of technology, creators and incredible experiences’Īlthough Unity has made incremental changes to its logo since adopting its current company name in 2007, this is the most major change to the design to date.Īs with the new Autodesk logo, both the logomark and wordmark have been updated, albeit in ways that will be more immediately familiar to long-term users. ![]() Unity Technologies has become the latest major DCC software developer to revamp its brand identity, unveiling a new logo for both the company itself and the Unity game engine. Unity’s Engine has been adopted by several industries beyond game development, including VR, animation, movie effects, automotive, and architecture, so there are plenty of studios that will be. ![]()
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